By Suleman Chitera
Malawi’s vibrant music scene is about to witness history, and at the heart of it is a proudly Malawian brand — Ekhaya Farm Foods — stepping up to support local talent in a big way.
Ekhaya Farm Foods has partnered with Afro-soul sensation Praise Umali, sponsoring his upcoming Live Experience concert with a generous K12 million investment. The much-anticipated event is set for August 16 at the Bingu International Convention Centre Auditorium and will feature special guest performance by South African star Amanda Black.
“This show is a celebration — of the music, the journey, and everyone who has grown with me,” said Umali. “It’s more than a concert. It’s a moment we’ll all remember. Thank you Ekhaya for believing in the arts and fueling the future of music.”
For Ekhaya Farm Foods, this partnership is about more than just music. It’s about nurturing dreams, supporting local stories, and standing behind Malawian excellence — both on the stage and at the table.
“As a proudly Malawian brand, we believe in celebrating what’s ours — from the food we grow to the music we love,” said a representative from Ekhaya. “We’re excited to be part of this journey with Praise Umali and can’t wait for the world to witness the magic.”
Coming shortly after the release of his third studio album Twenty Somethings, this concert is being billed as one of Praise Umali’s greatest live performances yet — and Ekhaya Farm Foods is proud to help make it happen.
So mark your calendars for August 16 and get ready for a night where music meets meaning — powered by Ekhaya Farm Foods, your partner in local flavor and local talent.
