Malawi Digital Broadcast Network Limited (MDBNL) and Static Computers Inc. on Thursday engaged content service providers (CSP) in the broadcast industry to brief them on a mobile video streaming application, Kanema online which is meant to give viewers more options to access TV programmes, events and videos on computers, tablets, smart TVs and phones on top of expanding viewership and improving on CSPs revenue generation
The MDBN and Static Computers Inc. met with CSP namely Malawi Broadcasting Corporation (MBC) Times TV, Mibawa, Balaka based Luntha TV and Chanco TV of Zomba at Sun Bird Mount Soche where MDBM Chief Executive Officer, Denis Chirwa assured the broadcasters that Kanema on line has value to CSP as viewers access TV programmes on subscription fee.
“Content service providers will improve as their contents will be accessible to viewers while viewers will have easy access to various TV programmes,
“Broadcasters or content service providers will therefore get value for their content. This is also meant to improve broadcasting in Malawi,” the MDBM Chief Executive Officer added.
The Blantyre meeting was a continuation of information sharing and consultation with CSPs after the MDSNL and Static Computers Inc. engaged CSPs in central region on Kanema on line in September this year.
MDBNL is a public entity mandated to provide digital distribution services to all licensed content service distributors.
Static Computers Inc. Director, Letson Kamangeni said the meeting with the CSP was also meant to make them understand technical aspect of the Kanema on line, status of integration of local television channels on Kanema on line and how CSP can use the platform to expand content reach.
“You will retain full control of your content whether you want to offer live broadcast or upload on demand show. Kanema on line gives you flexibility to manage your programme,” he added
He however assured the CSPs and further clarified that Kanema on line is not a competitor to broadcasters.
“We are not a TV Station. We want to compliment what you do,” Kamagira who is also Kanema on line Operation Manager told the CSP
He disclosed that the video streaming application, Kanema on line took four years to develop and once fully rolled up it will increased audience reach.
“Kanema on line will be accessible to everyone, everywhere, every time and on every network” according to Kamagira.
Chanco TV Station Manager, Gracious Mulinga said the engagement meeting was ideal and relevant as it provided space for the CSPs to understand how CSPs can use the platform to expand content reach, understand Kanema on lines mission and vision top of appreciating Kanema on lines economic benefits.
“This is good initiative. There will be good revenue generation once this comes into full swing,” he added.
The CSPs that attended the meeting were yet to brief their respective stations on the Kanema on line before it is launched.
By Evance Chisiano
