By Suleman Chitera, Malawi Freedom Network
As Malawi approaches its pivotal general election on 16 September 2025, political analysts and voters alike are closely scrutinizing the running mate selections of presidential candidates. These choices are not mere formalities; they are strategic decisions that could significantly influence voter perceptions and, ultimately, the election’s outcome.
The Strategic Importance of Running Mates
In Malawi’s political landscape, the selection of a running mate is a critical component of a presidential campaign. With the introduction of the 50%+1 vote threshold, candidates are compelled to build broad coalitions to secure victory. Running mates can balance regional, gender, and ethnic considerations, potentially broadening a candidate’s appeal across diverse voter demographics. Moreover, a well-chosen running mate can complement the presidential candidate’s strengths and mitigate perceived weaknesses.
Profiles of Key Running Mates
- Vitumbiko Mumba (Malawi Congress Party)
President Lazarus Chakwera has selected Vitumbiko Mumba, the current Minister of Trade and Industry, as his running mate. Mumba’s appointment is seen as an attempt to reinforce the administration’s commitment to economic reforms and public service delivery. However, some analysts question whether this choice will resonate with voters seeking fresh leadership or a departure from the current administration’s policies.
- Jane Ansah (Democratic Progressive Party)
Former President Peter Mutharika has named Jane Ansah, the former chairperson of the Malawi Electoral Commission, as his running mate. Ansah’s experience in electoral matters could lend credibility to Mutharika’s campaign, especially among voters concerned with electoral integrity. Nonetheless, her association with the previous administration may also attract criticism regarding continuity versus change.
- Khumbo Kachali (People’s Party)
Joyce Banda has reintroduced Khumbo Kachali, her former vice president, as her running mate. This pairing aims to capitalize on Kachali’s political experience and regional appeal. Their combined leadership could attract voters nostalgic for Banda’s tenure and those seeking a return to previous governance styles.
- Mathews Mtumbuka (United Transformation Movement)
Dalitso Kabambe has selected Mathews Mtumbuka as his running mate. Mtumbuka’s selection has been met with enthusiasm, with some polls indicating a surge in popularity for the Kabambe-Mtumbuka ticket. This pairing is perceived as a dynamic and youthful combination, potentially appealing to younger voters and those desiring a break from traditional political figures.
- Dr. Rex Kalolo (United Democratic Front)
Atupele Muluzi has chosen Dr. Rex Kalolo as his running mate. Kalolo’s background in health and education may attract voters prioritizing social sector reforms. However, the UDF’s ability to present a compelling alternative to the dominant parties remains to be seen.
Voter Perceptions and Media Influence
Public opinion on running mates is fluid and can be influenced by various factors, including media portrayals, campaign strategies, and public debates. Media outlets play a crucial role in shaping perceptions by highlighting candidates’ strengths, weaknesses, and policy proposals. Social media platforms, in particular, have become battlegrounds for political discourse, where narratives can rapidly shift and impact voter sentiments.
Conclusion
As the election date approaches, the spotlight on running mates intensifies. Their ability to complement presidential candidates, address voter concerns, and present a unified vision for the country’s future will be critical in swaying undecided voters and consolidating support. In this high-stakes political environment, the choice of a running mate is not just a strategic decision but a defining moment that could determine the electoral fate of Malawi’s presidential hopefuls.
