As the world commemorates consumer rights day, the Malawi Communications Regulatory Authority (MACRA), has called on consumers across the country to be aware of their rights and take responsibility in protecting them, especially in the digital space.

Speaking during a consumer awareness meeting in Mchinji, MACRAs board member, Stella Tchuthi, said consumer education is a key tool in tackling service-related challenges.

“Consumers must be well-informed about their rights and they should know that they have the power to act, especially when facing issues such as injuries, or service challenges.

“They can contact us through our toll-free number 261, so that MACRA can engage the relevant service providers,” said Tchuthi.

She also noted progress in addressing mobile money fraud, attributing it to coordinated efforts with the Malawi Prison Services, mobile service providers, and the Malawi Defence Force.

Also present at the meeting was the chief executive officer for the Competition and Fair Trading Commission (CFTC), Lloyd Vincent Nkhoma, who underscored the significance of commemorating consumer rights annually.

“Consumers face numerous challenges in the market: It is vital that they understand their rights and responsibilities so they can protect themselves from common malpractices,” said Nkhoma.

He further warned that the digital space poses several risks, including identity theft, data breaches, online fraud, and cyberbullying.

The event, organised by MACRA, was part of a broader initiative to ensure consumers are aware of their rights and confident in exercising them.