By Burnett Munthali
Lilongwe, October 2, 2024 – Hirwa General Dealers, a company known for its innovative products, has introduced an exciting dance competition called Tisanje Dance Challenge. The company, in collaboration with professional hairdressers, made this announcement on Wednesday during a press briefing held in Lilongwe. The challenge is part of the promotion for their newly launched soap, Pink Beauty.
According to the company’s representatives, the dance challenge is aimed particularly at social media users, encouraging participants to submit videos of themselves dancing with the Pink Beauty soap in hand. The company hopes to engage the public creatively, offering daily cash prizes of MK50,000 to the best dancer.
Hirwa General Dealers also emphasized that the awareness phase for Pink Beauty has been highly successful. Emmie Deebo, the newly appointed brand ambassador, was tasked with leading the campaign for three months, but her exceptional performance has already garnered significant public attention in just one month.
“I’m enjoying this role, especially interacting with diverse people as I travel, which will help me grow as an artist,” said Emmie Deebo, who also expressed her gratitude for being selected as the face of the Pink Beauty soap campaign.
The Tisanje Dance Challenge is expected to bring energy and excitement across various online platforms, as people of all ages participate in the contest, further boosting the brand’s visibility and presence in the Malawian market.
