Stansfield Brand Roars Back as Rukuru Holdings Revives Yamaha Motorcycle Business

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By Suleman Chitera

The iconic Stansfield Motors brand is making a return to Malawi’s market after Rukuru Holdings Limited acquired its trading line and announced plans to relaunch the business with a renewed focus on Yamaha motorcycles and genuine spare parts.

Operating under the new name Stansfield Motors (2025) Limited, the company has acquired the trading line of Stansfield Motors Limited, including its dealership rights, trademarks and brand rights, while excluding the former company’s liabilities.FDH Bank plc hikes Netball sponsorship to K350 million

Rukuru Holdings Group Sales and Marketing Manager Andrew Mwase said the acquisition is aimed at restoring one of Malawi’s best-known motorcycle brands.

“We are bringing the Stansfield brand back to the market and this time we would like to focus on the sale and delivery of Yamaha motorcycles and parts. We will not be involved in the motor vehicle business,” Mwase said.

He said the company believes the strength of the Stansfield name, built over five decades, provides a solid foundation for growth in Malawi’s motorcycle market.Say goodbye to traffic fines as you know them, and Joburg crackdown hits Absa, WeBuyCars, and Engen

Director of Stansfield Motors (2025) Limited Ephrida Hawonga said preparations for the relaunch are progressing well, with the company currently recruiting distributors to strengthen its nationwide presence.

“We still believe in the brand and we trust that Malawians still have faith in the brand which has existed for the past 50 years,” Hawonga said.

Rukuru Holdings Limited, whose investments span mining, rail logistics, pharmaceuticals, agriculture, property development and energy, said established brands such as Stansfield remain valuable because of their long-standing reputation and customer loyalty.Investigative Report: How Nir Ges Obtained a Diplomatic Passport in Malawi

For more than 50 years, Stansfield Motors has been one of Malawi’s leading suppliers of Yamaha motorcycles, making its return a significant development for the country’s motorcycle industry and dealership market.