By Suleman Chitera, Lilongwe — July 19, 2025
Yabwanya Sportswear has penned a kit sponsorship agreement with TNM Super League outfit Blue Eagles FC in a move expected to boost the team’s finances and strengthen its brand visibility.
While the financial details and duration of the deal remain undisclosed, the partnership will see the Yabwanya Sportswear logo and name prominently displayed on Blue Eagles’ official match kits.
Speaking during the unveiling ceremony in Lilongwe, Yabwanya Sportswear Chief Executive Officer Willy Yabwanya Phiri said the sponsorship was part of his company’s commitment to supporting local football.
“We believe this partnership will not only provide financial relief to the club but also help elevate both our brands. We urge Blue Eagles fans and the wider football community to purchase replica jerseys to ensure the success of this initiative,” said Phiri.
On his part, Director of Research and Planning at the Malawi Police Service, Dennis Chipao, described the partnership as a “game changer” for Blue Eagles, a team sponsored by the law enforcement agency.
“We have often struggled with jersey management, especially ensuring consistency and supply. This deal brings professionalism and stability, which is a huge boost for the team,” said Chipao.
The agreement adds Yabwanya Sportswear to the growing list of local firms investing in Malawi’s football scene, reflecting a rising interest in commercial partnerships within the TNM Super League.
