By Suleman Chitera
In a major development for Malawi’s top-flight football, Stevenson Paint has significantly increased its financial backing of Ekhaya FC, raising its sponsorship package from K60 million to an impressive K300 million.
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The upgraded deal now elevates Stevenson Paint from a sleeve sponsor to the club’s main shirt sponsor, marking a strong vote of confidence in the team’s rapid rise in the FDH Bank Premiership.
Ekhaya FC Chief Executive Officer, Thando Mhango, described the one-year partnership as a strategic collaboration designed to deliver mutual benefits for both the club and the sponsor.
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“This partnership is not only about financial support but also about building a strong brand presence and achieving shared goals,” Mhango said.
Stevenson Paint Managing Director, Beatrice Msindira, expressed enthusiasm about the enhanced partnership, highlighting the club’s impressive performances as a key factor behind the decision.
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“This is a new team, but it has performed exceptionally well over the past year. That inspired us to increase our sponsorship from K60 million to K300 million,” said Msindira.
She emphasized that brand visibility remains a central objective of the sponsorship, noting that aligning with a high-performing team offers valuable exposure for the company.
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“We are excited to be the main shirt sponsor of Ekhaya and we expect the team to continue delivering strong performances,” she added.
The deal is expected to provide a significant financial boost to Ekhaya FC as they aim to strengthen their squad and remain competitive in the league. At the same time, Stevenson Paint stands to gain increased brand recognition through matchday exposure, media coverage, and fan engagement.
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As corporate investment in Malawian football continues to grow, this partnership highlights the increasing role of sponsorships in shaping the future of the domestic game.
