By Suleman Chitera

Lilongwe, Malawi — Goshen City has reaffirmed its commitment to uplifting Malawi’s creative industry by launching a Capacity and Skills Transfer Program in partnership with Miss Malawi. The initiative aims to empower local creatives with professional expertise and global-standard artistic skills.

Speaking during the official opening, Prophetess Mary Bushiri emphasized the importance of investing in Malawi’s young talent to help them compete internationally.

“Malawi has the talent. What we are doing is providing platforms, mentorship, and resources to help our creative youth shine worldwide,” she said.

The program is offering comprehensive training in event production, fashion curation, pageantry coaching, creative direction, and professional runway performance.

International Experts Leading the Training

The initiative has brought in renowned industry professionals, including:

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Alice Rowlands Msukwa – Fashion curator & pageant consultant

Abbott Muwala – Event production specialist

Jo Manuel – Professional runway and grooming coach

These experts are working closely with the Miss Malawi organizing team to enhance:

Stage management and show directing

Contestant grooming and personal branding

Creative styling and wardrobe planning

Runway choreography and pageant presentation

Miss Malawi Grand Finale Set for December 13

The Miss Malawi Grand Finale will take place on December 13 at the Pearl Convention Centre in Lilongwe. This year’s winner will walk away with a record-breaking prize of 50 million Kwacha, fully sponsored by Goshen City.

Organizers say the 2025 edition will feature elevated production standards designed to showcase Malawi’s rising creative excellence.

Boosting Malawi’s Creative Economy

The program is being praised as a strategic step toward:

Growing Malawi’s entertainment and fashion industry

Providing professional pathways for young creatives

Enhancing Malawi’s global cultural representation

With dedicated investment and international collaboration, Malawi’s creative sector is poised for significant growth.