Tata International Africa to distribute and support John Deere products in Tanzania and Malawi
Tata to support agriculture, construction and forestry sectors
BOKSBURG, SOUTH AFRICA, 26 July 2022 – Tata International Africa is expanding its footprint as a trusted John Deere dealer in Tanzania and Malawi to support the fast-growing agricultural and construction markets.
Jaco Beyers, Managing Director of John Deere AME and Len Brand, CEO of Tata International Africa
John Deere in Africa
With a rich history in Africa, John Deere is a trusted, world-renowned leader in producing turf, agricultural, construction, and forestry machinery solutions with state-of-the-art precision technology. With a continued focus on strengthening the John Deere presence throughout the Africa Middle East region (“AME”), John Deere serves its customers through more than 218 dealer touch points across Africa Middle East and supports its dealer network with a Regional Parts Distribution centre in South Africa as well as sales and marketing offices in South Africa and Kenya.
In collaboration, Tata and John Deere will provide equipment dedicated to the success of their customers, to those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, clothes, and infrastructure.
“At John Deere, we are committed to living out our strategy of providing customers with the best products, service, and aftermarket support in agriculture, construction and forestry,” says Jaco Beyers, Managing Director of John Deere AME. “Tata International is a true partner and is also invested and dedicated to this strategy. Tata supports our customers in delivering sustainable food production and creating infrastructure in Africa.”
“Tata International Africa’s solid reputation of supporting John Deere products in several countries in Africa has enabled us to make this commitment in Tanzania and Malawi. We are extremely proud to have been given this opportunity to represent the brand in more countries on the continent,” says Len Brand, CEO of Tata International Africa.
Why Tata International
The Tata group began its relationship with the African continent in 1977, and in 1994 the group inaugurated Tata Africa Holdings in Johannesburg, South Africa, which now serves as the group’s headquarters in the continent.
Known for quality products and ethical business operations on the African continent, Tata is committed to its vision of building and sustaining relationships in Africa with cooperation and trust, creating employment opportunities and contributing to local communities’ social development.
“Tanzania and Malawi’s diverse mining and mineral industries, as well the all-important agricultural sector, play a significant role in the development of their economies. We look forward to contributing to the further development of these economies and their populations with this expansion and pledge our support to the customers through our uptime strategy,” says Brand.
“Together, Tata and Deere have what is needed to develop and sustain our beautiful continent. We look forward to growing with them as they expand their footprint into these and other countries as a world-class dealer that can support our customers with dedicated focus and commitment,” concludes Beyers.
What’s next for Tata and John Deere?
John Deere and Tata International Africa will further expand their construction and forestry operations into the Ivory Coast, and their agricultural, construction, and forestry operations into Senegal.
Vision and Closing Statement
With core values of integrity, quality, commitment and innovation, John Deere is committed to delivering a distinctive customer experience and solutions-driven advice from its authorised dealer network.
Together, John Deere and Tata International Africa will keep customers evolving in agriculture and construction through world-class equipment, technology and innovation.