By Suleman Chitera
Coca-Cola Beverages Malawi has launched the Sangalala ndi Coca-Cola Promotion, a nationwide consumer campaign aimed at celebrating football and rewarding customers during the FIFA Club World Cup tournament, which kicks off today in North America.
The promotion was unveiled at Ufulu Gardens in Lilongwe, where company officials said the initiative seeks to connect Malawian football fans to the excitement of the global tournament while offering an opportunity to win various prizes.COCA-COLA CREATES JOB OPPORTUNITIES IN MALAWI
Speaking during the launch, Coca-Cola Beverages Malawi Sales and Trade Marketing Director Angela Nyundo said the promotion has been designed to enhance both refreshment and football passion among consumers.
“The prize pool has been designed to reward many consumers across the country throughout the period of the global showpiece. It includes bicycles, televisions, microwaves, motorcycles and smartphones,” said Nyundo.
She noted that the campaign is intended to ensure that many consumers benefit from the promotion as they follow the tournament.
Coca-Cola Beverages Malawi General Manager Neil French said the promotion demonstrates the company’s commitment to harnessing football’s ability to unite people and create shared experiences.NBS Bank partners with Beautify Malawi to donate K100 million items to charity
“This promotion is about utilising the unifying power of football by bringing people together and connecting Malawi to the global FIFA World Cup experience,” said French.
He added that Coca-Cola’s longstanding partnership with FIFA reflects the company’s belief in football as a force that brings communities together.
“Coca-Cola has proudly partnered with FIFA for nearly five decades. This partnership is built around the fact that football brings people together, and Coca-Cola refreshes the moments that people share,” he said.Before Who Will Say Bye Bye 2022 FDH Cup Final?
The Sangalala ndi Coca-Cola Promotion started on June 1 and will run until August 31, giving consumers across Malawi an opportunity to participate and win prizes while enjoying the excitement of one of the world’s biggest football tournaments.